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My latest posts:
My learning journey as a digital business models student: new knowledge, new skills and the path forward
As the BEMM129 course comes to an end, it is time for me to reflect on the past 11 weeks. Beyond new knowledge about business models, the uniqueness of this collaborative and online module equipped me with stronger soft skills and an in-depth understanding of certain issues, that will prove absolutely useful in my future…
Lime e-scooters – How to use digital to disrupt urban micromobility
A couple of years ago, I had never heard of electronic scooters (e-scooters) or of Lime. But in June 2018, Lime launched its e-scooters in Paris, and passed 1 million rides in the city in just a few months (Lime, 2018). My friends and I were all enjoying this new, convenient, agreeable and fun way…
Will all marketers have to be digital experts?
Today, I’d like to share with you some insights on how marketing as a role has changed as a result of the digital revolution and on how the function is likely to evolve in a near future. Particularly, I wish to reflect on the impact these transformations can have on the skills needed to be…
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